1. Creative brief with client
2. SESSION 1: “WHAT are we going to do?” Everyone (idea garden / email) Ask a question
3. Research proper
4. SESSION 2: “HOW are we going to do it?” Select people from whole team (meeting room)
5. Designers ‘bench marking’
6. SESSION 3: “WHY are we doing this?” Select people from whole team (meeting room)
7. Creative brief to designers 8. Production
Design Process PDF
